Fuel Insight

Fuel Insight provides experienced data science consulting for a wide variety of industries, stemming from a background working for Oil and Gas companies. We were approached to create a brand that reflects the expertise and experience behind Fuel, one that can be extended as the company grows, and works well for applications such as apparel, media, and promotional items.

Our goal was to avoid traditional or trendy styles, aiming for a timeless look that can connect with any industry and presents well in different settings. Where we landed provides a strong, mark-forward brand with a clean palette full of strong contrasting colors that makes it easy to present a wide range of content from simple text statements to complex infographs with ease.